2 Weeks / Noncredit

Launching a Business: Strategic Leadership & Innovation

Sat. July 14 & Sun. July 15 mandatory move-in & orientation 

Class runs July 16 – July 27, 2018 

This program’s primary objective is to help you develop the skills, knowledge, mindset, and global perspective to succeed as an entrepreneur or corporate innovator—skills employers demand. During this two-week intensive summer program, you will work individually or in a group to ideate, strategize, and develop a pitch ready business plan.

You will get firsthand experience developing strategies and designing products for the modern business world. Taught by instructors from the Blackstone LaunchPad at Syracuse University, you will complete this course with valuable skills in management, marketing, product design, strategic planning, and entrepreneurship.

Entrepreneurship: problem identification, customer discovery, effectuation

Management: leadership, teamwork, strategic planning

Communications: public speaking, branding, advertising

Professional Readiness: professional ethics and social responsibility

What’s the Deal

•          Explore where ideas come from and how they’re transferred into businesses

•          Learn what your strengths are and how to leverage them in the professional world

•          Develop a business plan from the ground up as part of a team

•          Pitch your business to a community of entrepreneurs, business leaders, friends, and family

•          Leave a stronger leader and a more innovative thinker

A Typical Day

A Typical Day will run from 9am – 5pm with a 1 hour lunch break (subject to change).  Evening and weekend work will likely be required as well.

Learn the art and science of planning and starting a business. Taught through a combination of small group discussions, guest lectures, online and hands-on learning tools, this program is all about providing actionable content specifically designed to help you succeed in business. Flipping the classroom allows you to spend valuable class time working with peers and instructors to craft the perfect business plan. You will walk away with a deeper understanding of global business systems and the functional importance of information technology.

About the LaunchPad

The Blackstone LaunchPad at Syracuse University is the University’s newest entrepreneur resource center. Located in Bird Library, the LaunchPad serves a diverse population of student, staff, faculty, and alumni entrepreneurs looking to start and grow a business.

Since opening its doors in April of 2016, the LaunchPad has helped over 2,200 entrepreneurs launch more than 350 ventures, collectively winning over $320,000 at business competitions and raising over $3 Million in investment capital. During that same time, the LaunchPad has played host to many highly regarded guest speakers and has helped 45 ventures form into legally incorporated entities with significant growth potential.

Fundamentally, the Blackstone LaunchPad at Syracuse University believes entrepreneurs are stronger together, working hard to build a community of creatives and disrupters. Through peer-to-peer mentoring and venture coaching, the LaunchPad helps turn anyone’s ideas into model businesses. With support from the Blackstone Charitable Foundation, the philanthropic arm of the Blackstone Group, the LaunchPad’s international network is waiting for you to join.

Program Costs

Please visit our program costs page for more detailed information.

*Program rates are subject to change and will be approved by the board of trustees in March.
*Students must be 15 years of age by the orientation and move-in date.

Instructor Bio

Braden Croy

Braden currently serves as the Program Manager at the Blackstone LaunchPad, a cross-campus entrepreneurship resource center located in SU’s Bird Library. In this role, he is responsible for both tactical and strategic implementation of the center’s go-to-market strategy. He straddles internal and external communication functions while serving as a liaison between various campus partners. He works daily with student, faculty, and staff startups to help them launch successful businesses across multiple industries and disciplines.

He previously served as Marketing Manager at tuzag, a Syracuse based behavioral marketing technology firm. Within the university environment, Braden served as Director of NEXIS, a student based innovation lab at Syracuse University, where he was responsible for restructuring the labs operations and increasing student engagement across campus. He also served as Assistant Director of the Syracuse Student Sandbox, educating students and consulting for colleges and communities around the world looking to better serve their entrepreneur populations.

Braden holds a B.A. in Human Geography from Virginia Tech and used his time in school to study international development methodologies. While at Virginia Tech, he founded his own ed-tech company and served as President of the Virginia Tech entrepreneur club. His company, Pivotal Testing, was recognized as one of the top 50 most innovative student startups in the world by the Kairos Society in 2013.