4 Weeks / Noncredit

Entrepreneurship Immersion Experience

Orientation and move-in is on Saturday, July 1.  Last day of classes is Friday, July 28.

Spend your summer with other innovators building a profitable business in only four short weeks using the top ranked entrepreneurship resources at SU. From idea to product to sales to exit, we’ll teach you everything you need to become a successful entrepreneur.

Summer College, in partnership with the Syracuse Student Sandbox and Junior Achievement of Central New York, for the first time ever is offering a fully immersive four-week startup entrepreneurship program for high school students!

Don’t let your business ideas sit on the back burner or get stale through inaction! Over the course of a month, from July 3 to July 28, you will work in a group with other dedicated students to build a scalable, market tested business.

This is a program for the doers and innovators of the world; the students who believe the future is built by leaders, not predicted by pundits. You will eat, breathe, and sleep entrepreneurship during your time at SU. Everything you learn in class, explore on your own, and discuss with team members will be focused on building a successful business in only four weeks’ time.

Don’t worry, you’re not doing this alone; you will be working with a dedicated team of other students and startup mentors. The class will be split into business teams of no more than 15 students and together you will work together to ideate, build, and grow your business. We’re sure your teammates will become lifelong friends and great business partners.

The program begins with problem identification and solution ideation; we promise after the first week you will never look at the world the same again. From there you will spend two days off-campus touring local technology startups, non-profit organizations, and government agencies selling your ideas and networking with captains of industry.

This isn’t a theoretical program, this is an immersive startup experience, so the remainder of your time at SU will be spent selling your product at local markets and online! We’ll then teach you how to shut the company down and return your profits to investors at a significant gain.

All-in, you will go from idea to product to sales to exit in only four weeks!

Topics and concepts covered during the program include:

  • Effectuation—a way of thinking that serves entrepreneurs in the process of opportunity identification and new venture creation.
  • Customer Discovery—getting out of the building to talk with potential customers about problems they face, products they use, and services they’d like to buy.
  • Problem Framing—helps entrepreneurs understand and interpret what the business problem is about, what is going on, and what course of action to take.
  • Business Planning—few business plans survive first contact with customers, but the act of planning is invaluable.
  • Rapid Prototyping—a group of techniques used to quickly construct a physical product or business service and test its market usefulness.
  • Branding—a set of visual identification methods and assets that ensure your business is always top of mind with customers.
  • Tactical Marketing—determining how you will implement your marketing and sales strategies.
  • Growth Hacking—a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.
  • Funding—acquiring the necessary financial resources necessary to fund and grow a business.

A Typical Day:

On any given day you will be attending lecture, working on business deliverables, and attending startup studio. Some evening and weekend work will be required to meet your deadlines and business objectives.

An average day for you as an entrepreneurship student may look something like the following…

7:30 AM to 9:00 AM—Daybreak. Use your morning to catch up on the latest industry news, enjoy a filling breakfast, and energize yourself for a full day of venturing.

9:00 AM to 11:00 AM—Class. Lectures are delivered through a blend of hands-on in-person and online learning platform methodologies utilizing the Junior Achievement Company Program curriculum.

11:00 AM to 12:30 PM—Business Breakouts. You will begin this hour and half working session by meeting with your entire team to work on items covered in the morning’s lecture. Mentors and course professors will be on hand to provide individual assistance.

2:00 PM to 5:00 PM—Startup Studio. The afternoon session begins by holding a standup meeting with your teammates to quickly highlight what you’ve done, what you’re doing, and what roadblocks may be standing in your way. You will then spend the rest of your afternoon working in your department to complete business deliverables.

*Students must be 15 years of age by the orientation and move-in date.

Program Costs:

*Program rates are subject to change and will be approved by the board of trustees in March.

  • Residential: $5,175
  • Commuter: $3,919

Instructor Bios

Braden Croy

Braden currently serves as the Program Manager at the Blackstone LaunchPad, a cross-campus entrepreneurship resource center located in SU’s Bird Library. In this role, he is responsible for both tactical and strategic implementation of the center’s go-to-market strategy. He straddles internal and external communication functions while serving as a liaison between various campus partners. He works daily with student, faculty, and staff startups to help them launch successful businesses across multiple industries and disciplines.

He previously served as Marketing Manager at tuzag, a Syracuse based behavioral marketing technology firm. Within the university environment, Braden served as Director of NEXIS, a student based innovation lab at Syracuse University, where he was responsible for restructuring the labs operations and increasing student engagement across campus. He also served as Assistant Director of the Syracuse Student Sandbox, educating students and consulting for colleges and communities around the world looking to better serve their entrepreneur populations.

Braden holds a B.A. in Human Geography from Virginia Tech and used his time in school to study international development methodologies. While at Virginia Tech, he founded his own ed-tech company and served as President of the Virginia Tech entrepreneur club. His company, Pivotal Testing, was recognized as one of the top 50 most innovative student startups in the world by the Kairos Society in 2013.


John Liddy

John Liddy, principal of Liddy Enterprises, currently serves as Entrepreneur in Residence for the Tech Garden, Syracuse University, Griffiss Institute, and Mohawk Valley Community College helping these institutions advance student and community entrepreneurial activity and engagement through innovative coursework and hands on activities both on and off campus.

As part of his efforts in helping create and evolve these programs, Liddy directs the Syracuse Student Sandbox – an experiential education program that has launched over 180 student companies and has created a mentor network of over 150 business professionals from the community.

Additionally, Liddy works with experienced business owners and entrepreneurs. Over the last several years he has helped 100 of these companies create strategic growth plans through facilitation of the Small Business Administration’s Emerging Leaders program in Syracuse.