2 Weeks / Noncredit

Social Media Strategy and Analytics

Sat. July 28 & Sun. July 29 Mandatory Move-in & Orientation 

Class runs July 30 – August 10, 2018 

Like. Favorite. Share. Pin. Post. Retweet. Reblog. Do you live and breathe social media? Are you curious about how your favorite brands use social media? Are you wondering what a career in social media entails? This relevant summer program for high school students provides an introduction to the use and management of social media and blogging within an organization. Explore how organizations can leverage social media and blogging as a part of their business processes, and examine the many roles, skills, and attributes required of social media managers. Learn how organizations develop social media strategies, create engaging blog content, develop viral content, and measure return on investment. Students are introduced to opportunities and challenges that organizations and social media managers face through hands-on activities with online platforms, daily blogging exercises, analyzing and discussing case studies, and examining the social media strategies of contemporary organizations.

Program Costs:

Please visit our program costs page for more detailed information.

*Program rates are subject to change and will be approved by the board of trustees in March.

*Students must be a minimum of 15 years of age by the orientation and move-in date.
Click here to learn more about the School of Information Studies (iSchool).

Instructor Bio

Jennifer Sonne

Jennifer Sonne, MLIS, is a Ph.D. student of Information Science and Technology at Syracuse University’s School of Information Studies. Her research focuses on emotions, social media, human-computer interaction, and organizations.

Prior to starting her Ph.D., Sonne worked as a web designer at Rutgers University-Camden where she lead the extensive redesign for the Faculty of Arts and Sciences, including over 30 department websites and 100 faculty websites.

She received her MLIS from Drexel University concentrating in Competitive Intelligence and Knowledge Management and her B.A. from Hamilton College with honors in Comparative Literature and a minor in Economics