Social Media Strategy and Analytics
Orientation and move-in is on Saturday, July 29. Last day of classes is Friday, August 11.
Like. Favorite. Share. Pin. Post. Retweet. Reblog. Do you live and breathe social media? Are you curious about how your favorite brands use social media? Are you wondering what a career in social media entails? This relevant summer program for high school students provides an introduction to the use and management of social media and blogging within an organization. Explore how organizations can leverage social media and blogging as a part of their business processes, and examine the many roles, skills, and attributes required of social media managers. Learn how organizations develop social media strategies, create engaging blog content, develop viral content, and measure return on investment. Students are introduced to opportunities and challenges that organizations and social media managers face through hands-on activities with online platforms, daily blogging exercises, analyzing and discussing case studies, and examining the social media strategies of contemporary organizations.
*Students must be 15 years of age by the orientation and move-in date.
*Program rates are subject to change and will be approved by the board of trustees in March.
- Residential: $2,593
- Commuter: $1,731
Click here to learn more about the School of Information Studies (iSchool).
Maren Guse, Assistant Director of Digital and Social Media
Maren Guse is the Assistant Director of Digital and Social Media at Syracuse University and currently teaches IST 486: Social Media in the Enterprise at the School of Information Studies.
Prior to working at Syracuse University, Maren was most recently the interactive managing editor at CNY Central (WSTM NBC-3/WTVH CBS-5/WSTQ CW-6) where she lead the newsroom’s digital and social media strategies. She has also consulted numerous businesses and non-profit organizations on social media strategy.
Maren graduated from the S.I. Newhouse School of Public Communications at Syracuse University with a degree in photojournalism and earned a master’s degree in information management with a certificate of advanced study in information innovation from the School of Information Studies at Syracuse University.