Like. Favorite. Share. Pin. Post. Retweet. Reblog. Do you live and breathe social media? Are you curious about how your favorite brands use social media? Are you wondering what a career in social media entails? This relevant summer program for high school students provides an introduction to the use and management of social media and blogging within an organization. Explore how organizations can leverage social media and blogging as a part of their business processes, and examine the many roles, skills, and attributes required of social media managers. Learn how organizations develop social media strategies, create engaging blog content, develop viral content, and measure return on investment. Students are introduced to opportunities and challenges that organizations and social media managers face through hands-on activities with online platforms, daily blogging exercises, analyzing and discussing case studies, and examining the social media strategies of contemporary organizations.
Syracuse University Summer College opened a whole new dimension to me over the summer, and there are many aspects I loved about it. The Social Media Strategy and Analytics class I took verified that social media is a meaningful future path for me to pursue. I was able to study a subject that has vast impact on my own life and society at large. With university-level teaching, I learned to look at the subject in much greater depth than I had experienced before. I saw a side of social media that I’ve never seen, and will apply the knowledge and perspective that I took in my future studies and profession. Aside from the classroom experience, I appreciated the amount of independence we had. I learned how to manage my time between friends, classwork, and activities around the campus. Being able to freely explore the campus and experience the surrounding city allowed me to get the feel of being a college student, giving me confidence in what to expect when I go to college! -Portia D., Summer College Social Media student, 2018.
- Develop your own social media strategy through the use of creating blog content and more
- Examine various social media tactics employed throughout various organizations
- Learn how to measure return on investment in the social media world
Learn more about Social Media Strategy & Analytics:
Program Dates & Details
Session III: July 27 – August 9, 2019
Grading System: Pass/Fail
Students must be a minimum of 15 years of age by the orientation and move-in date. For full Summer College admission requirements, view the Admissions Overview and Eligibility page.
- Residential: $3,360*
- Commuter: $2,566*
*Please visit our Program Costs page for more detailed information. Program rates are subject to change and will be approved by the board of trustees in March.
Students are expected to willingly engage in discussions during class about social media and its impact on the world. They will complete all writing assignments during time provided in class and complete all reading assignments. Additionaly, students are expected to share their projects online and attempt to make their video project go “viral” after the first week of class.
This is an academically rigorous, college-level program. Students are expected to complete nightly homework assignments and actively participate in group projects. Students are expected to attend all classes every day, arrive on time, and meet all academic obligations. Free time will vary as each program is unique, as is the subsequent workload.
This class runs Monday – Friday, for the two-week duration from 9 a.m. – 4 p.m.
When class is over, and on weekends, students can look forward to various Summer College trips and activities. Check out our Campus Activities page for more information!
Final Academic Obligation
Students are permitted to leave on Friday, August 9, 2019 after 4:30pm upon the completion of the final class. If students have any questions regarding their final academic obligation, we encourage them to reach out to their instructor. Please refer to the Move-Out page for important information regarding the checkout process.
Jennifer Sonne, MLIS, is a Ph.D. student of Information Science and Technology at Syracuse University’s School of Information Studies. Her research focuses on emotions, social media, human-computer interaction, and organizations.
Prior to starting her Ph.D., Sonne worked as a web designer at Rutgers University-Camden where she lead the extensive redesign for the Faculty of Arts and Sciences, including over 30 department websites and 100 faculty websites.
She received her MLIS from Drexel University concentrating in Competitive Intelligence and Knowledge Management and her B.A. from Hamilton College with honors in Comparative Literature and a minor in Economics.