Like. Follow. Share. Pin. Post. Retweet. Reblog… Do you live and breathe social media? Are you curious about how your favorite brands use social media? Are you wondering what a career in social media looks like? This pre-college program for high school students provides an introduction to the use and management of social media and blogging within an organization. Explore how organizations can leverage social media and blogging as a part of their business processes, and examine the many roles, skills, and attributes required of social media managers. Learn how organizations develop social media strategies, create engaging blog content, develop viral content, and measure return on investment. Students are introduced to opportunities and challenges that organizations and social media managers face through hands-on activities with online platforms, daily blogging exercises, analyzing and discussing case studies, and examining the social media strategies of contemporary organizations. Guest speakers and a field trip to a local marketing agency will highlight the numerous job opportunities that exist in this evolving and growing industry.
The Social Media Strategy and Analytics class I took verified that social media is a meaningful future path for me to pursue. I saw a side of social media that I’ve never seen, and will apply the knowledge and perspective that I took in my future studies and profession. Aside from the classroom experience, I appreciated the amount of independence we had. I learned how to manage my time between friends, classwork, and activities around the campus. Being able to freely explore the campus and experience the surrounding city allowed me to get the feel of being a college student, giving me confidence in what to expect when I go to college! ~ Portia D., Summer College Social Media student, 2018
- Develop your own social media strategy through the use of creating blog content and more
- Examine various social media tactics employed throughout various organizations
- Learn how to measure return on investment in the social media world
Learn more about Social Media Strategy & Analytics:
Program Dates & Details
Session III: July 25 – August 7, 2020
Duration: 2 weeks
Grading System: Pass/Fail
Students must be a minimum of 15 years of age by the orientation and move-in date. For full Summer College admission requirements, view the Admissions Overview and Eligibility page.
- Residential: $3,560
- Commuter: $2,746
*Please visit our Program Costs page for more detailed information. Program rates are subject to change and will be approved by the board of trustees in March. Discounts and scholarships are also available.
What to Pack
- Laptop required.
Check out the Packing List for more items to pack for Summer College!
Students are expected to willingly engage in discussions during class about social media and its impact on the world. They will complete all writing assignments during time provided in class and complete all reading assignments. Additionally, students are expected to share their projects online after the first week of class.
This is an academically rigorous, college-level program. Students are expected to complete nightly homework assignments and actively participate in group projects. Students are expected to attend all classes every day, arrive on time, and meet all academic obligations. Free time will vary as each program is unique, as is the subsequent workload.
This class runs Monday – Friday, for the two-week duration from 9 a.m. – 4 p.m.
When class is over, and on weekends, students can look forward to various Summer College trips and activities. Check out our Campus Activities page for more information!
There will be a Certification Ceremony on the final day of the program. Parents and family are encouraged to attend!
Final Academic Obligation
Students are permitted to leave on Friday, August 7 upon the completion of the end event. If students have any questions regarding their final academic obligation, we encourage them to reach out to their instructor. Please refer to the Move-Out page for important information regarding the checkout process.
Sebastian received her Ph.D in Communication, Culture, and Media from Drexel University in 2016 and her bachelor’s degree in anthropology from New York University. From 2017-2019, Sebastian was a visiting assistant professor at Kutztown University in Communication Studies, Social Media Theory, and Strategy. From 2016-2017, she taught at Fordham University in their Digital Technologies and Emerging Media program (DTEM) within the Department of Communication and Media Studies in NYC. Sebastian also taught Information Technology Policy at Temple University in the Department of Media Studies and Production. Her research focuses on the relationship between emergent media technology, language, law, and policy from an intersectional feminist perspective.